Home › Ops Game Changers › Season 2, Episode 2 – Jacinthe Sylvain

S02E02

Building a Culture of Performance That Lasts

with Jacinthe Sylvain, VP Operations, Wealth Management, National Bank of Canada

In this episode

Ops Game Changers: How Jacinthe Sylvain led a cultural transformation at National Bank of Canada that is still delivering results six years on.

What does it really take to build a culture of performance in operations, not just for the duration of a program, but for the long term? And what does that demand of the leader driving it?

In this episode, we are joined by Jacinthe Sylvain, Vice President Operations, Wealth Management at National Bank of Canada, and winner of the 2025 ActiveOps Executive of the Year Award for the North American region. Jacinthe leads a large and complex operation spanning multiple teams and functions at one of Canada’s leading financial institutions, and has spent over 15 years building a career that combines operational leadership, transformation, and people development.

Jacinthe shares the story of the two-year transformation she led, one that started not with tools or targets, but with a fundamental question: who do we want to be as a team? She talks candidly about the shift from intuitive decision-making to fact-based performance management, how that change gave her team visibility, credibility, and a seat at the strategic table, and why she believes behaviors and culture are what make results stick long after the program ends.

You can also read more about National Bank of Canada’s story with ActiveOps here.

Are you thinking about how to build a performance culture that outlasts the program that started it? Or perhaps you are leading your team through the next wave of AI and automation and wondering what kind of leader that demands? Then this episode is for you.

Listen now

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Your key takeaways from this episode

Start with who your team wants to be, before setting what you want to achieve.
Use your operational data to drive decisions, and change how the whole business sees you.
Use the business knowledge inside your ops team to influence strategy and investment decisions.
Delivering results is not enough if you are not aware of the impact you are having on people.
The next generation of ops talent is not afraid of AI and automation. They are driving it.

You can execute and be very successful in your results, but when you don’t realize the impact you’re having on people, it can be as bad as not getting the results.

Jacinthe Sylvain, VP Operations, Wealth Management, National Bank of Canada

Meet our guests

Jacinthe Sylvain

VP Operations, Wealth Management

Jacinthe has spent her career at National Bank of Canada progressing from transformation and project leadership through to VP level, where she now oversees wealth management operations across multiple regions. She is known for a leadership approach that puts culture first, and is a visible champion for women in leadership at National Bank, playing an active role in the bank’s internal development program for female talent.

About National Bank of Canada

National Bank of Canada is Canada’s 6th largest bank and the leading bank in Quebec. But above all, NBC is a bank with a human touch that stands out for its bold approach, entrepreneurial spirit, and passion for people.

Offering a full range of financial services for individuals, businesses, and clients with specific needs, both domestically and internationally. We also offer a wide range of banking and insurance services as well as innovative investment and wealth management solutions.

Meet our host

Bhavesh Vaghela

CMO

ActiveOps

Bhavesh is an accomplished tech marketer with over 20 years of experience in fast-paced and disruptive markets. He has held senior roles in start-ups like ResponseTap and Kernolab, as well as global brands – Oracle and OpenText. Since joining Activeops, Bhavesh has been on a mission to bring to the fore the stories and achievements of service operations leaders.

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