ActiveOps to make a donation to VUSA Rugby and Learning Academy for every try scored by GB7s throughout the Cape Town tournament.
Cape Town, 5 December 2024: ActiveOps, a leader in AI-powered Decision Intelligence software and the Official Analytics Partner of the Great Britain Men’s & Women’s Rugby Sevens (GB7s), has today announced an initiative to support VUSA Rugby and Learning Academy, a non-profit organisation that empowers youth in Langa through sports, academic support, mentorship and essential resources, fostering resilience and breaking the cycle of poverty.
The initiative, entitled ‘TRY For Good’, will see ActiveOps donate 3500 South African Rand to VUSA Rugby and Learning Academy for every try scored by the GB7s men’s and women’s teams throughout the tournament in Cape Town. As well as this, the GB7s teams had a rugby training session with some of the boys and girls from the academy ahead of the tournament.
Founded by Brendan Fogarty, VUSA Rugby and Learning Academy said: “Children learn through play, we try to give the children access to new places and new experiences to enable their hopes and dreams. The TRY for Good initiative by ActiveOps with GB7s enables us to create a unique interactive experience for our boys and girls, additionally, their contribution will allow us to increase and enhance our rugby resources.”
Bhavesh Vaghela, EMEIA CRO and Global CMO at ActiveOps, said: “We are thrilled to be in Cape Town to not only support GB7s but to also support VUSA Rugby and Learning Academy. The whole company is proud to be involved in rugby sevens, to show the importance of data and analytics in the sport. But more than this, through the TRY For Good initiative, we want to ensure that sport is for everyone, no matter your background, age, gender, ethnicity or level of ability.”
Joe Lydon, Performance Director at Great Britain Men’s & Women’s Rugby Sevens (GB7s) added: “We are delighted to support this great ActiveOps initiative ahead of the Cape Town 7s. To meet and engage with the boys and girls of the Vusa Rugby and Learning Academy was truly a wonderful and inspiring experience. The TRY For Good initiative further fuels our drive to score as many tries as possible this weekend.”
The TRY For Good initiative started last week in Dubai and will support programmes globally across all rounds of the HSBC SVNS Series in 2024/25; Dubai, Cape Town, Perth, Vancouver, Hong Kong, Singapore and Los Angeles.
About ActiveOps and GB7s
ActiveOps is proud to be the global analytics partner of GB7s women’s and men’s teams through 2024/25. Decision-making, data and intelligence are at the heart of both Rugby 7s and ActiveOps. GB7s focuses on driving team and player performance the moment they cross the white line. ActiveOps leverages AI and human insight to make every decision – the right decision, at the right time – to transform operations.
About VUSA Rugby and Learning Academy
For interviews or more information:
Contact: sig@fitmg.co.uk or paul@fitmg.co.uk
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